Module 03
Segments & campaign briefs
Segments and copy are generated here for review and export. Nothing is sent — connect a marketing provider when you're ready to deliver campaigns.
Concierge VIPs
Top-decile lifetime value, premium-seeking, high email engagement.
Drafted campaign
“First look: the winter atelier drop”
Early access framing, no discount, hand-finished product story.
Best send window · Thu 09:00 local
- Amara Cole · Juno$3,120 · 62% open
- Lena Fischer · Pepper$5,240 · 79% open
Rising Loyalists
Consistent repeat buyers trending toward VIP status.
Drafted campaign
“You're 1 order from Concierge status”
Progress + curated bundle from their top category.
Best send window · Tue 18:00 local
- Tomas Brandt · Miso$940 · 31% open
- Priya Raman · Bodhi$2,210 · 71% open
- Marcus Hale · Otis$1,360 · 48% open
Lapsing
90+ days since last order with declining open rates.
Drafted campaign
“Is it time for a refit?”
Pet-lifecycle reminder (sizing/wear), free return assurance.
Best send window · Sun 11:00 local
- Dee Okafor · Ranger$480 · 18% open
- Ivan Petrov · Shadow$1,890 · 26% open
First Purchase
Single-order customers inside the second-order window.
Drafted campaign
“What pairs beautifully with your first piece”
Care guide + one complementary accessory.
Best send window · Day 9 post-delivery
- Sofia Delgado · Nube$260 · 55% open